Miracle Blight.

There's a new blight on our culture perpetrated by Kraft's Miracle Whip and the fine folks at McGarry-Bowen. The commercial, which isn't bad if you posit that people care about Miracle Whip enough to discuss it, recognizes that Miracle Whip is polarizing. You either love it or hate it and the spot urges people to "take a side." You can see the commercial here: http://www.mediabistro.com/agencyspy/mcgarrybowen-sparks-lovehate-debate-for-miracle-whip_b14668

The commercial features two celebrities, only one of whom I recognized, James Carville. The other celebrity is, I'm told, from the cable TV show "Jersey Shore" which I have yet to watch and his name is Pauly D. In an effort to keep my fingers on the pulse of pop (or pimp) culture I decided to look up Pauly D and see what he's done to achieve his celebrity status.

So far all I can find out about him is that he's one of Rhode Island's most well-known DJ's and he keeps a tanning bed in his home. That and he has an unusual haircut, as do I.

In searching for Pauly D's bio I also found some background on someone called D Pauly. He is a French-born marine biologist, well-known for his work in studying human impacts on global fisheries. He is a professor and the project leader of the Sea Around Us Project at the Fisheries Centre at the University of British Columbia.

I don't know how he feels about mayonnaise.