For the most part I've always enjoyed good relationships with account people and clients. I work hard, very hard to learn the businesses I am on to the point where it's not unusual for clients to tell me "You know our business better than we do." If I've had any success in this business, that's been my secret.
Accordingly I've always been able to negotiate with clients and account. If something is needed on a Tuesday and I can't possibly finish it until Thursday, I've always been able to work a deal. To say, I'll get it to you Thursday but with full copy. The client sees I'm working with them and usually slack is cut.
That's the way things used to be.
Today our entire world lives under a black cloud of fear.
Everything is a demand.
No good deed goes unpunished.
No outrageous request can be negotiated.
Give and take has got up and gone.
