I heard these second-hand from friends and family in the business who heard these phrases from clients or agency folks.
A "beauty" client who refers to medium establishing shots as "lazy-workers" because they aren't focused on the talent's, say, lips in a lip-gloss commercial.
And these two companions--a "floating positioning" and a "moving strategy." That is amorphous direction that is constantly subject to change according to whatever whim and caprice effects "decision-makers" at whatever moment.
All of which leads me to reassert a motto I promulgated during a particularly dark moment some years ago: "We keep trying to idiot-proof our work; they keep making better idiots."
1 comment:
I don't have a phrase for it, but I've seen it a few times now: a client who, frustrated with the meagre (royalty free only!) photos found for a project, does a quick web search and comes up with their own selection. Which includes album covers, Flickr pics, low-rez blog photos, and--occasionally--lovely rights-managed stuff we weren't allowed to budget for.
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