Most advertising obfuscates rather than illuminates. For whatever reason, MBAs and the agency people who kowtow to those MBAs think this is effective.
Lies kill relationships, whether they are interpersonal or corporate. I think of this having read that the Haagen-Das ice-cream brand is introducing a new pint size that is 14 ounces--two ounces less than a real pint.
3 comments:
If I'm not mistaken, wasn't Haagen-Das a fabricated name to sound -(norse, swedish, alpen, viking) as a brand? Next we will find out that eating the ice cream with a teaspoon isn't less calories then a shovel.
Häagen-Dazs managed for years and years with its impossible to spell name and omlats to make us believe it was a product of some clean air-grass eating cows-exotic alp-land in Europe. May their greed punish them. However, if they have any intelligence left they'll listen to the voices out there and scrap their shrinking of the pint. In today's world of fast spreading news it's perilous to ignore the consumer's voice.
Perilous to ignore the voice of the consumer, unless you're a defense contractor, a banker or a politician.
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