George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Thursday, April 30, 2009
Daily dumbness update.
Just ran across this ad in The New York Times online.
Let's count the inanities in this 2"x2" space. The incidents that betray the fact that General Motors refuses to treat the customer like anything but an imbecile.
1. The Total Confidence logo is completely un-done by the line "get program details & limitations." It's Total Confidence, I guess, with limitations.
2. The use of the word "unprecedented." As in "buying a car from a company going out of business is virtually unprecedented."
3. They never say the name of the car.
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3 comments:
George,
Brilliant. Hilarious. Can i add you to my blogroll? You're too funny not to spread...like swine flu...only funnier, and less fatal.
-David Levy
http://andforpoorer.blogspot.com/
Did a small space web ad mysef yesterday. it linked to a site. clickers could win by simply clicking and going to a page where they had to fill out name, zip code and email. the landing page was small, the legal fineprint that followed took up three screens scrolling down. should have followed my parents advice and become a lawyer.
I bet it's for my dad's old '83 Pontiac Phoenix.
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