Jean Halliday of Advertising Age has an article today that chronicles the soon-to-be-defunct (or defuct) Pontiac's advertising through the years. You can read the article here http://adage.com/article?article_id=136319 and see images of the ads here http://adage.com/images/random/0409/pontiac042709/
Amid all the reasons for Pontiac's demise, let's not forget this one. Their advertising has always been full of bombast and bluster. It was never consistent from year to year. It reflects that they never knew who they were as a company or brand.
Boys and girls, advertising does make a difference. It won't stop a bad brand from dying. But bad, bland advertising doesn't help anything.
1 comment:
My Dad had a Pontiac Phoenix in the '80s. I've yet to meet anyone who's even heard of the thing.
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