Thursday, April 9, 2009

A message to "designers."

When I write copy
and I put a line
break
in the copy,
that is how
you should break the line.

Don't change the meaning of what I write
because
it
looks
better
or because you decide to
arb
it
trar
ily.
o
k
?

3 comments:

Teenie said...

Oh, I hear you. May I add: Please don't ask me to cut my headline just because it won't "fit" into your "white space" that takes up half the page. It's 4 words. I think there's a little leeway.

David® said...

AD: "Can you add three words to this line? If you don't, we'll have a widow."

Me: "There's about to be another."

Anonymous said...

They are not designers!

Designers have a sense of aesthetics and understand the emotional impact of color. They also know the difference between Web colors and true CMYK.

Real designers can render and work in black and white - not photoshop, clip art and 4-color photography. They intuitively make things pretty.

Designers understand they need to get the reader involved and are not concerned about their portfolio and next gig.

Designers are creative, free-spirited; often having a wonderful sense of humor.

They understand by listening and are empathic; without egos and attitude.

Real graphic designers are non-existent today - society has killed them off to produce drones and clones.