George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
Oh, I hear you. May I add: Please don't ask me to cut my headline just because it won't "fit" into your "white space" that takes up half the page. It's 4 words. I think there's a little leeway.
AD: "Can you add three words to this line? If you don't, we'll have a widow."Me: "There's about to be another."
They are not designers! Designers have a sense of aesthetics and understand the emotional impact of color. They also know the difference between Web colors and true CMYK.Real designers can render and work in black and white - not photoshop, clip art and 4-color photography. They intuitively make things pretty.Designers understand they need to get the reader involved and are not concerned about their portfolio and next gig.Designers are creative, free-spirited; often having a wonderful sense of humor.They understand by listening and are empathic; without egos and attitude.Real graphic designers are non-existent today - society has killed them off to produce drones and clones.
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