Friday, April 24, 2009

Pursuant to my last post.

There's another way to look at advertising and efficacy. It is also simple. Advertising that works has news value that allows it to breakthrough.

I just came across the news that BMW's Mini Cooper is building a car called the Mini Chameleon. Not because it will continue to live if its tail falls off, but because it changes color with the weather.

We've had cars for 120 years.
This is a first.
This is news.
This car--whether it sells in profitable quantities or not, will allow Mini to stay cool, stay newsworthy and create buzz.

There's even some functionality involved. The car's color brightens in low-visibility rainy weather.

But of course, that's not the point.
The point is Mini are getting noticed.
That's the point.
That's advertising.


Anonymous said...

MG came out with the Chameleon paint job on its MGF about 13 years ago.

But I guess they didn't think to make a song and dance about it like Mini have.

Anonymous said...

Возникает, как правило, потому, что хочется.
Ну а если выходят замуж, то умные супругу о прошлом не рассказывают, а вот чрезмерно откровенные, как правило, страдают.
Многие женщины хотят этого,но комплекс соц. общества не даёт им раскрипоститься и сказать "Да,я хочу этого".

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