Friday, April 24, 2009
Pursuant to my last post.
There's another way to look at advertising and efficacy. It is also simple. Advertising that works has news value that allows it to breakthrough.
I just came across the news that BMW's Mini Cooper is building a car called the Mini Chameleon. Not because it will continue to live if its tail falls off, but because it changes color with the weather.
We've had cars for 120 years.
This is a first.
This is news.
This car--whether it sells in profitable quantities or not, will allow Mini to stay cool, stay newsworthy and create buzz.
There's even some functionality involved. The car's color brightens in low-visibility rainy weather.
But of course, that's not the point.
The point is Mini are getting noticed.
That's the point.
Posted by George Tannenbaum at 10:11 AM