I just read an obituary of a WWII hero who was awarded the Congressional Medal of Honor for a whole host of heroics before that word was tarnished by politicians and news-mongerers. You can read the obituary here. http://www.nytimes.com/2009/04/10/us/10dunham.html?hpw and it's certainly worthwhile.
Here's my point, that is if I have one at all. This guy fought off a trillion Germans, wiped out machine-gun nests singe-handedly and perhaps most amazingly hid from the Nazis in a barrel of sauerkraut (I'm not making this up.)
All we do is create ads that for the most part are either a blight on our culture or fail to sell a product or service.
As I like to say, STFUADYJ.*
*Shut the fuck up and do your job.