George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Monday, March 22, 2010
Foregoing my bonus.
There was an article in last week's Adweek that I held off commenting on because I figured George Parker over at Adscam would sling it better than I. But it's been a few days now and fair game is fair game.
Here's the scoop. A handful of Publicis board members (only one of whom ever created an ad) have decided to forgo their 2009 bonuses as a "gesture of solidarity" with the company's employees in these tough times. http://www.adweek.com/aw/content_display/news/agency/e3i21cea1586dd4edf51bde7a0c27d5bbf9
Maurice Levy left his $3.7 million bonus on the table pocketing $1.2 million in salary last year. David Kenny and Jack Klues, managing partners of the VivaKi digital and media unit, each gave up $1.2 million in bonus; Jean-Yves Naouri, evp, group operations, $476,238; and Kevin Roberts, CEO of Saatchi & Saatchi, $408,182. Publicis said each of those executives made the decision independently of one another.
There's a lot of blather in agencies about the importance of creative. But never have I heard of creative people--you know copywriters, art directors and producers getting even 1/10th of what these denizens of the hallowed halls of holding companies have "independently" given back in a show of solidarity.
I'm sure that this magnanimous gesture will be great consolation to the thousands of former Publicis employees who were let go last year.
Subscribe to:
Post Comments (Atom)
2 comments:
I don't know about you George, but they're paying me billions, and just to write buck slips.
Here's why: Scalability and Scanability the rate of which new content is automatically updated, downloaded, and presented in a search engine's" natural"
and valuable? Doing search engine optimization for your local business, we would have
to eliminate some of the inner working of search engine optimization techniques can prompt Google to ban the
site failed in the past.
My page - search engine optimization or seo
Post a Comment