George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
Monday, May 17, 2010
The amount of time to talk about the need for a new campaign, to talk about testing the new campaign, to argue over paying for the new campaign, to sell the idea of a new campaign, to read the research about the old campaign, to propose research for the new campaign versus the time to create a new campaign.