They're everywhere. Since they're not ironic, they have to wear ironic clothing. Since they're not sure who they are, they have to trumpet their "personality" through brand affinities (I don't need a logo on my glasses.) Since they're not cool, they have to self-consciously dress cool.
Lately, many of them have decided to wear small fedoras and sport soul patches like Thelonious Monk did 50 years ago. They've never listened to Thelonious Monk--that would be too much work.
You know what, hipsters. You're no Thelonious Monk. His farts are cooler than you'll ever be.
