Every day I hear some hyper-active swirl of blather about best practices. Basically stealing shit you like and saying it works because you like it.
Best practices are bullshit and an inherently negative look at the universe. Those who believe in them seem to adhere to the thesis that "best-ness" has been achieved and no further trial or experimentation is reasonable.
I'm in a bit of a rush this morning so let me make this simple.
Best practices is a nice name for imitation.
Next practices is what we ought be doing. And that's innovation.
(Of course innovation subjects you to the possibility of failure. That is failure out of which success grows. And that which most companies and agencies find unacceptable.)