Monday, May 31, 2010
When I was a kid growing up in New York there was a bank called Bankers Trust. And there was another bank called Irving Trust.
Of course through the years each of these institutions have been eaten by other institutions and the word trust is as antiquated a notion as the two-cent deposit bottle. (We used to find bottles after school and then run over to the Carvel in the neighborhood where you could buy a small cone for 17-cents. A "Brown Betty," a cone dipped in chocolate topping was eight cents or four bottles more. Which was usually out of our price range.)
Anyway, Bankers Trust had a slogan in those days, "There really is a banker at Bankers Trust." That was an era when you could put banker and trust in the same sentence and the appellation banker wasn't roughly equivalent to that of Adolph Eichmann, Director of Personnel.
In any event, I grew up seeing these banks and hearing these slogans. They were a part of my life, like the Hoffman's Soda jingle:
"The prettiest girl
I ever saw
Was sippin' Hoffman's
Through a straw.
The prettiest girl
I ever saw,
Was sippin' Hoffman's through a straw."
Girls, in fact, did look prettier sippin' Hoffman's through a straw but I debated which was the better slogan, Hoffman's or Cott's, who always proclaimed "It's Cott's to be good!" Then there was Yoo-Hoo who scored the coup of having Yogi Berra as a spokesperson. Though Yoo-Hoo never really caught on in my neighborhood--my gang were more Bosco drinkers. "Hey Roscoe, it's Bosco!"
In any event, it's my blog and they're my digressions. When I got to be around 15 I wrote a slogan for Irving Trust based on Bankers Trusts' slogan. "There really is an Irving at Irving Trust." That one never did catch on.
Posted by george tannenbaum at 9:12 PM