Monday, August 8, 2011

The advertising profession.

Having grown up in advertising--my father and my uncle Sid were in the business from the 40s and the 50s on--one of the things I liked about it when I was a kid was that it wasn't a profession.

My father (and my uncle) weren't like lawyers or doctors or accountants. They could dress funkier. Speak in more florid language and live life with a spontaneity and elan that their corporate neighbors couldn't.

Now, of course, advertising has become a profession. Decisions are the result of many endless and meandering meetings. And we speak a language that's arcane and incestuous that people outside of our guild can't fathom.

The things that at one time made advertising a great job have today disappeared. We are mechanical men worried about best practices. We labor in the pixel mines hauling 16 tons a day till we grow older and deeper in debt.

Advertising is not a science, though there are parts that can be scientificized.
Advertising has a huge element of gut and luck.
Someone derives something that strikes a chord.

The professionals don't have what it takes to succeed.
So they professionalize things.
They rewrite the rules so they can prevail.
And now they do prevail.
And things suck.


Anonymous said...

And your point is?

Tim M

Bukes said...

George Tannenbaum nails it again.

Sell! Sell! said...

Spot on George.