Tuesday, August 23, 2011

The genius of Google.

Having spent a fair amount of time in a) digital agencies and b) working for high-tech companies, I've heard a lot about the power and the efficacy of software.

At its best software has the power to help connect people, simplify tasks, streamline operations.

However, and this might be heresy, people are not yet obsolete. Software may be "intelligent" but oftentimes, it lacks common sense.

Just last night my gmail served me an ad for a Rabbi/Ob-GYN/mohel advertising ritual circumcision for Jewish boys. As James Thurber wrote: "You could lookit up."

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