Wednesday, August 31, 2011

A book.

I don't know where I got the recommendation, but recently I heard about "The Copy Book--How some of the best advertising writers in the world write their advertising." It's a D and AD book published by Taschen and you, like me, can get it through Amazon for about $40.

The book is a compendium of some of the best work by some of the industry's best writers: My old boss, Steve Hayden; my blogging friend, Dave Trott; and people I've always admired: David Abbott, Ed McCabe, Bob Levenson, Tom Thomas and a couple dozen more.

The book, which is unusual for awards books today, is full of ads of substance. With beautifully written copy that presents a compelling argument or tells a story. It's a book that recognizes the power of words. Full of ads that cater not to the lowest common denominator but that recognize that there are thoughtful, intelligent people in the world who can actually read--and will--if you offer them something worthwhile.

There are, sadly, people in our business who stop investing in their careers once they're in their jobs. They form a tight solipsistic circle and learn only from people around them--never allowing an outside or extraneous thought inside their closed system. You should never stop learning. And with this book, for just $40 or so, you can learn from some of the best.

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