I was asked a brief while ago to lend my considerable heft and gravitas and help guide a pitch. Much of my complaints about meetings, posturing, empty-headed jargon was propelled by my experience on this assignment.
But now, with hours to go, another POV emerges. The whirlwind has slackened. The tornado is now only gale-force. The jabbering is abating. Individual specialists are sitting at their desks and doing what they do.
It's a nice thing when professionalism takes over a process. When muscle memory of how things should be done cancels out megalomania. When people zero in on their strengths and do the work they should have been doing all along.
Years ago as I was leaving Ogilvy, my boss and mentor said something to me that I think about almost every day. "George," he said, "You're never going to be happy because you get places too fast and grow frustrated with the pace of everyone else coming along."
That's the trouble with things like pitches.
Doing the work is not that hard.
Dealing with all the meandering, the waffling, the inability to make decisions is.