Sunday, March 10, 2013

An evening in Austin.

There have been a few times in my career that I've felt like a "rockstar." Once I presented a new ad campaign in front of 2,000 of the client's sales people, and they went wild. And once I had a hand in creating a very popular television campaign that people would fairly kvell over.

But I never experienced anything like this.

I must say, it was one of the most surreal moments of my life.

I was stopped as I was racing to the elevators in the lobby of my hotel.

"Hey," I heard. "Hey. You're the 'Ad Aged' guy. I love your blog."

"Thank you," I said with more sincerity than I knew I possessed.

"Man, I'd like to buy you a drink. You're one of my favorite content providers."

"Content provider?" I had never thought of myself that way before.

"And I love the way you curate your content, too."

"I wasn't aware I was curating anything," I answered. I fidgeted with my key card. I was itching to get back to room 1604.

"You should syndicate your content, dude.  Get it into a curation loop."

"Look," I replied with some brusqueness. "I'm not a content provider. I'm a copywriter. And I don't curate. I find things I find interesting. As far as syndication goes..."

He cut me off before I said something I would regret.

"Listen, bro. Why you gotta hate."

Fortunately at that point, the Otis came and I escaped.