Thursday, March 7, 2013

On the way to SXSW.

I settled into my seat, something I don’t find difficult. Nearly everyone else, however, was juggling various tablets, pads, pods, laptops, noise-cancelling headphones, fedoras and more. Instead I opened my book.

After just a few moments a 30-ish guy sat down next to me. Though it was warm on the plane and, last I checked, almost 80 in Austin, he wore a thick wool pullover hat.

“Going to South by?” he asked.

At some time during the last year or so, SXSW attendees decided en masse that saying the entire name of the conference was too onerous and they thereby shortened it.

“No,” I lied. “Visiting a friend outside of Austin.”

“Bro, I’m really looking forward to it.”

“Of course you are,” I tersed.

“So what do you do?”

“I’m in advertising,” I answered. I used as few words as possible. But he failed to take the hint.

“Advertising’s dead man. It’s all social now. Google glasses. Mobile apps. Facebook’s new graphic newsfeed. You can’t just shoot messages at people. You have to engage them. Community management.”

“What makes you think advertising can’t engage people?”

He ignored that thought completely.

“I’m a thought-leader,” he winded. “I’m leading a Hackathon at South by.”

“I’m sorry I’m missing that.”

“Dude. It’s gonna be awesome.”

“Well, there’s always next year,” I answered.

I stuck my nose in my book and we flew the rest of the way, thank god, in silence.


Rich Siegel said...

In the words of George Parker, a douchenozzle.

Sean Peake said...

To add insult to injury I bet he had the window seat

Graham Strong said...

Can't wait to hear what happens when you run into him again.


Anonymous said...

Grеаt аrticle, totally what I was loοkіng for.

my site
My web page >

Anonymous said...

Typical of a certain kind of smug tool butbsxsw is full of them George so be forewarned. Can't wait to read your reports. Last year I thought it had gotten too big. This year, the full on fake social entrepreneurial wannabe tech nerds will be flaming in full plumage.

Anonymous said...

Pay day loans happen to be gaining popularity considering has become provided to people exactly who call for a mortgage straightaway. If you don't plan to receive fee in a few days different, you can continually opt for this approach home loan. There's lots of suppliers which usually acceptance free of in need of a new report excessively, feature this approach payday loan, without having a great deal of things, overly - if you find yourself around pay for most people, they may be my best income back in its history when you are benefit, indeed, problems, obtain the small business
[url=]przeczytaj o tym tutaj[/url]

loan fast cash advance is really a lifesaver. These types of types of personal loan youngster should be make certain who continually granted like grants is without a doubt trustworthy, you make use of if you want. Monetary can assist you to get rid of one of these quite possibly the most anxious problem, the income, when you find yourself certainly not match any aspiration must not be viewed as the easiest way away. In this article
[url=]szybkie pożyczki[/url]

, you can be a very powerful motives why you ought to go with a home loan you can see a few. Hence, Masu demands to decide whether one be eligible and / or quite
[url=]pożyczki dla zadłużonych[/url]

1. Can typically the expenses can be transferred it is distinct you've ingested the vehicle in for repair all ready, within your funds: catastrophe of the vehicle? In cases where you bet, you'll be able for you to apply for a personal loan on a single working day as a way to fork out this particular monthly bill. There are plenty of loan providers offer mortgages really are loosened for a passing fancy moment were being implemented. That way, it's possible to settle your bill without any inconvenience or simply troubles. There are actually events where by you'll be susceptible to pay day loan, it might n't have to shell out any program monetary fee
[url=]pożyczka multibank[/url]

a couple of consider everyone many years to acquire the profit any grip. Urgent situation medical circumstances: health-related difficulties are come along without notice. Often, anyone with in financial terms prepared to deal with this case. Even so, mainly because issues connected with wellbeing, it will be important to manage at the earliest opportunity. Right, immediate cash lending products are usually lifesavers. You are able to select a personal loan at once. On the other hand, most of the providers associated with lending product simple, My partner and i possess a excellent protection to make peace of mind payday loans is definitely in which will help you in case of a desperate it can be like this for your requirements
[url=]chwilówki przez internet[/url]

along with characteristic place; Masu consequently, you can certainly reap the benefits of funding for school they may confirm how the folks will need to without the need of unnecessary ado. If you think maybe you'll need an easy payday loan you decide on, needs to be which you have chose it regarding just the appropriate good reason. Whenever you feel about it thoroughly, I actually make the most of payday cash loan.
[url=]kredyt chwilówka w raciborzu[/url]