Tuesday, December 4, 2007

Eliminate your but.

If you want to work for a good agency or be a good client, it's easy. Just have everyone around you eliminate one word from their vocabulary. But.

As in, "Yes, but."

Eliminate that's funny, but...
I like it but...
We should do that but.

It's so easy to kill an idea and enthusiasm.
Just use your but.

1 comment:

T said...

my wife doesn't even bother to start with yes...