George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
Monday, December 17, 2007
Robust, my ass.
I am so nauseated by the use of the word "robust." Everything that is full of content nowadays, everything that may have a scintilla of interest is referred to as robust. Dear boys and girls, there are other words out there. Robust is over-used, hackneyed and a cliche.