Thursday, December 13, 2007
If all you have is a hammer, every problem is a nail.
Traditional advertising agencies--scratch that--old-fashioned advertising agencies are in deep shit. By old-fashioned I mean any agency that favors one medium over ones that may be more viable simply because that is where their expertise lies. In other words, interactive agencies that think the solution to every marketing problem is a bunch of banner ads and a site or a sitelet are just as dumb, ossified, calcified, hobbled, crippled, lame and obsolete as the former behemoths who think every marketing problem can be solved via TV and print.
The answer is much more egalitarian. First, what's the involve-the-consumer-idea. Second, what different media do we use to disseminate or dissovaryate that idea. That's the future, boys and girls. And it's coming at you way faster than you think.
Posted by George Tannenbaum at 8:33 PM