
This morning I heard a report on BBC World View that a 1600-year-old version of the Old Testament, the Codex Sinaiticus, has been digitized and placed online by the British Library.
For all the gee-whiz flash and flashy horseshit of the web, there's a simple message here. If your content is good, you don't need a helluva lot of glitz to present it. There was nothing really wrong with the UI of a book. It's worked for a few thousand years and may last for at least a couple dozen more.
http://ttpdownload.bl.uk/app_files/xbap/BrowserApp.xbap?id=B00F9A37-422C-4542-BFBD-B97BF3CE7D50&spread=0
The link above downloads an app from Microsoft, so it takes a few seconds. Give it the time it needs. You'll find it's worth it.