I will be the first to admit, I am educated, perhaps over-educated and more than a bit of a book snob. Nevertheless, I'll stop on occasion at the air-craft carrier-sized Barnes & Noble in my neighborhood. For one thing, it's the only place in the area that sells DVDs (and now the Criterion Collection is marked down 50%) and for another, they do have a lot of books and being around books is better than a poke in the eye regardless of how disorganized they are and how ill-informed their sales staff is.
However the sign that I just saw pushed me over the edge.
It read: "NEW HISTORY."