Wednesday, July 15, 2009

Somehow they did it.


Oy, or something. On Monday we climbed inside the Pyramid of Cheops, and clowning around, I hopped into the empty granite sarcophagus in the tomb room. Since then I have been afflicted with a fairly assertive stomach flu. So, that shit about the Mummy's Curse, all true.

In any event, today we ventured forth, me more than a little wobbly and visited the Acropolis.

I have never in my life seen anything more amazing. And that includes this year's Titanium winners at Cannes.

Of course, the Parthenon itself is the crown jewel, sitting atop the Acropolis. It's huge, 228' x 101.4', so in other words about the same proportions of something shot in "CinemaScope," which is 2.37 to 1. It's said that the architects, like architects of bridges today, had to take into consideration the curvature of the Earth. Also, to make the Parthenon "perfect" to the eye, they bowed slightly inward the steps and varied the distances between columns.

They were able to build the Parthenon in just nine years. And all this was done 2500 years ago.

It takes us a year to build an ad campaign.
We don't take into consideration the curvature of the Earth.
Our proportions aren't perfect.
And our work won't last 2.5 years, much less 2,500.

This is proof of something.
But I'm not sure what.