Some years ago I had a giant client meeting with a giant client. We were launching a massive global campaign. We must have had 200 print ads boarded.
The client hated everything. We would have to do it all all over again.
I sat that evening with the Vice Chairman of the agency--arguably one of the biggest names in all of advertising. I was crying in my beer.
I'll never forget his wise words. "Geo," he said, "the agency makes $36 on every comp we board. Just do it again."
