My erstwhile partner, Tore, approaches assignments by running through a list of things to think about. Something to think about next time you're stuck.
Think consequence.
Think problem.
Think 'what's wrong.'
Think Truth.
Think analogy.
Think unusually.
Think minimalistic.
Think proof.
Think demonstration.
Think celebrity.
Think contrary.
Think contrast.
Think time.
Think typographically.
Think guarantee.
Think drama.
Think art.
Think humor.
Think. It usually works.
4 comments:
And that I learned from Per Robert Ohlin. he's blogging on www.minegoestoeleven.com Mostly in Swedish however.
Think survival.
Without a keen sense of self-preservation, there's no way you can accomplish anything in an advertising agency--no matter how clever your ideas. You'll instead end up like Elizabeth Taylor's cousin Sebastian in "Suddenly, Last Summer"--literally eaten alive.
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