Monday, January 25, 2010

Some things to think about.

My erstwhile partner, Tore, approaches assignments by running through a list of things to think about. Something to think about next time you're stuck.

Think consequence.
Think problem.
Think 'what's wrong.'
Think Truth.
Think analogy.
Think unusually.
Think minimalistic.
Think proof.
Think demonstration.
Think celebrity.
Think contrary.
Think contrast.
Think time.
Think typographically.
Think guarantee.
Think drama.
Think art.
Think humor.

Think. It usually works.


Tore Claesson said...

And that I learned from Per Robert Ohlin. he's blogging on Mostly in Swedish however.

Anonymous said...

Think survival.

Without a keen sense of self-preservation, there's no way you can accomplish anything in an advertising agency--no matter how clever your ideas. You'll instead end up like Elizabeth Taylor's cousin Sebastian in "Suddenly, Last Summer"--literally eaten alive.

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