An intense crucible of work must be completed THIS WEEK! Because we must present the work in front of 2,000 clients in Arizona NEXT TUESDAY! And the work must be built around a single, compelling claim.
Three days in, "the lawyers" tell us the single, compelling claim isn't true.
We probably spent $50K in agency time on this already. And my guess is that in a few weeks the client will start complaining that we are "slow" and "expensive."