Where have all the scruples gone?
Long time passing.
Where have all the scruples gone?
Long time ago?
Money's killed them every one
When will they ever learn?
When will they ever learn?
From a strictly speaking adverting POV, the work that Ogilvy & Mather's did for BP--positioning them as a green, beyond petroleum company is masterful. The logo itself is one of the best. And the face the advertising put on this evil, rapacious company made them seem human, respectful and forward-thinking.
Even after 15 people died from a negligence-fomented blast in Texas, BP was happy and cuddly. Turns out--surprise surprise--they were Adolph Hitler in a Teletubby outfit.
I'm not sure where Ogilvy's responsibility lays in all this. They did their job. But, if memory serves, this is the same agency that once turned down tobacco accounts for ethical reasons. The one whose founder proclaimed "The consumer isn't a moron; she is your wife." ie Speak to the consumer, as you'd speak to your spouse, with intelligence and candor.
I'm not sure where the network clearance people were in approving all this advertising. I've been asked for back-up to claims a lot less suspicious (and it turns out spurious) that BP's "Beyond Petroleum." That isn't beyond petroleum destroying the environment, folks.
I'm not sure where the advertising journalists were.
I'm not sure where WPP stockholders were.
I'm not sure about what we can do about BP, their flouting of regulation, of truth, of anything but profit.
Not sure what we as ad people can do when we are asked to do something in support of the goals bad companies. We have kids to put through college. Mortgages to pay. To lose your job over morals?
8 comments:
Google "Great Pacific Garbage Patch".
Read about the number of albatross that die in pain having swallowed plastic bottle lids. Read about the plastic breaking down into tiny pieces such that there's more plastic than plankton in some areas, which is entering the food chain.
Anyone who works on Coke, Pepsi, bottled water, bottled juice, etc. is as amoral as anyone working on cigarettes. At least cigarettes mostly kill only humans.
There's no room for morals in advertising. If you have a conscience, you don't work in this industry as it's all about flogging shit to people they mostly don't need.
What is it they say? Nothing kills a bad product faster than good advertising?
In essence if you have scruples it's hard to work ANY job nowadays. It's hard to live a pure life. Maybe we should all become Amish?
I do not wish to join the Amish
No matter what, they don't get Famish.
The blood of every man who died in that Gulf oil rig disaster is on the hands of everyone who worked at Ogilvy while O&M had the BP account, including me.
Current events in the Gulf of Mexico have exposed BP as just like all of the other incompetent, greedy, big oil companies. If anyone was stupid enough to believe all of that brilliant work Ogilvy did to make them seem all warm and fuzzy and environmentally conscious, it's almost certain they don't believe now.
I think that what уοu publiѕhed mаde a lot of sense.
But, whаt abοut this? suppοse you weге to create a аwesome heaԁlіne?
I ain't suggesting your information isn't sοlid, but whаt if you added sοmеthing that makеs peoрle desire
mοre? I mean "Where have all the scruples gone?"
іs a little plain. Yоu could look at Yahoο's front page and see how they create news titles to get viewers to click. You might add a related video or a related pic or two to grab people interested about what you've gоt to say.
Just mу opinion, іt would mаke your posts
a little bit more inteгesting.
my homepage Chemietoilette
If you are hosting the next Poker ρartу at your
home, here are some gгeat Pokеr party foods
and Poker pаrty dеcoгatіons that are eаsy to make and ωill not bгeak the bank.
I can't exactly remember why--maybe it was peer pressure from our health-driven community, who knows. Sometimes the pizza slice seller will place your precious portion inside of a triangle-shaped cardboard container, smile, then wave you on your merry way.
my web site :: http://www.plurk.com/
Post a Comment