I'm 53 years old.
My wife is a jot older.
Together, we make more than 99.7% of the world's population.
We have two kids.
One's a Doctoral student in Psychology.
The other is entering her Sophomore year at an elite private college.
We live in 10028, one of the wealthiest zip codes in the country.
We have in our household seven computers.
We have high-speed connectivity.
We are all on Facebook.
We Skype each other.
We even toss in an occasional tweet.
We spend more time online than we do sleeping.
We travel internationally.
We read incessantly.
We watch a modicum of television.
In short, it might be expected that we are the people advertisers need to reach.
With, I suppose few exceptions, none of us have seen anything that was featured and feted in Cannes over the last ten days.
The irrelevant are creating and rewarding the irrelevant.