This morning "The New York Times" had an article on its sports pages on the New York Knicks. It didn't concern the coach or any particular player. It was about the General Manager who knows how to manipulate contracts and their terms to optimize his team's roster. No longer is it the players who are most responsible for a team's winning or losing. It's the money guys who count, the guy who staffs the team.
It's not basketball you're watching, it's accounting.
Of course the same paradigm is true for all sports.
And, now that big money--bankers--own everything, it's true in just about every business.
What we're living through is a miasmatic transition.
The people who do things and make things hardly matter.
Only the money guys do.
Advertising seems less about the quality of the product we make (ads) and more about our billability and the 20 or 40 hours allocated for this project or that.
Creativity is secondary to administrativity.