There are a lot of things that are true of everyone in advertising
--and in life--that virtually no one likes to admit. I've been noticing them since I played minor league ball for the Seraperos de Saltillo in the Mexican Baseball League in the Summer of 1975.
1. Everybody is afraid. If you doubt it, read sometime, "Something Happened," by Joseph Heller. I learned it when I played ball. Everyone is afraid everyone else is better than they. Or they'll find out you can't hit a curve. Or your arm aches and is noodle-strong.