That's good advice when you're playing ball--whether you're at bat or in the field or even warming the bench. The game, after all, revolves around the ball. Seeing what it's doing, where it's coming from, how it's being thrown or hit, just makes sense.
Keeping your eye on the ball makes sense as a larger metaphor for life, too. Keep your energy focused on what's central to your overall aim. Try to look past life's little ups and downs and focus on the larger picture.
Over the past three or four weeks in the ad business--no matter what sphere of the ad business you're in--there's been a Tsunami of Self-Serving statements, a monsoon of me, a hurricane of hooray.
Every agency worth its filthy carpet tiles are showing off generally un-run work that's won awards at the "pay-for-play" Cannes festival. In another week, or another month, we'll get another round of this meteorological pomposity generated by some other awards. "We've won best place to work in the three-copier machine category of agencies west of 11th Avenue and east of 12th." Or "our cafeteria's been ptomaine-free for nine days running!"
As more and more agencies chase this spurious self-aggrandizement, it seems they are chasing awards right down the glistening drainpipe into if not oblivion then certainly irrelevance.
Just now I read an article that would leave me, were I a Holding Company potentate or merely an agency Moghul looking for a room on a high-floor with a narrow-ledge outside the windows and a hard concrete pavement below with no pigeons to break my fall. You can read the entire article here. Except you probably can't. Because virtually no one in the benighted advertising industry actually pays for or reads the world's most important business journalism, which is found in "The Wall Street Journal."
We're too busy trying to influence culture, whatever that means, to understand what's actually going on in our world.
Here's the bit, were I an executive that would have me thinking of taking the big Nestea plunge into Tartarus.