Ten things I can do.
1. I can
write. Headlines. TV. Radio. Websites. Long copy. Short copy. In-between copy.
Legal copy. Briefs. Manifestos. Positionings. Awards entries. Funny vacation
emails.
2. I can
lead people. Account people. Creative people. Planners. Clients. I can inspire
them to do more and better. I can raise their level of ambition so better work
happens.
3. I can
question. Briefs. Bosses. Focus-group learnings. Group-think. Clients. Accepted
wisdom. I can turn things upside down and get at answers that are more real.
4. I can
get it done. Fast. Brilliantly. No matter what the assignment, product or
media. With insight and intelligence. Charm and wit.
5. I can
speak many media languages. Traditional. Direct. Interactive. Viral. Word of
Mouth. And because I understand these languages, do excellent work no matter
what.
6. I can
make people laugh. In commercials. In copy. In observations. In meetings. In
the hallway. Over dinner.
7. I can
make people act. So they buy what we’re advertising. Or they buy the ads we’re
selling. Or they get off their duffs and actually do something.
8. I can
disseminate. I can evangelize. I can wax eloquent about the massive changes
that are happening right now. I can stay on top of those changes and help
others stay on top of them, too.
9. I can
call bullshit. As much as new media has changed our world, work either connects
with people or it doesn’t. I can spot the difference between a snow job and
something real.
10. I can
build trust. Because I always come through.
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