I wrote this for a client. They didn't buy it. So, it becomes a post.
Meet an old acquaintance.
Something you encounter every day.
And have encountered every day
probably every day of your life.
Most people live their life inside a box.
A box that tells them where to sit.
What schools they should go to.
What classes to take.
A box that pushes in.
Pushes in, sometimes, from all six sides.
Closing in on you.
Boxes don't go away when you get older.
don't get any more roomy.
You don't get any more used to them.
even when--even though you sometimes try to convince yourself it's ok.
That tells you exactly what to do.
And who to do it with.
And how to do it--the way it's always been done.
A box that tells you to toe-the-line and keep your head-down.
And don't think too much.
And don't speak up, speak out or speak your mind.
A box that says,
stay in your swim lanes.
Protect your turf.
Watch your back and watch out for the other guy.
A box that limits.
And eventually destroys.
Your love of doing what you love.
You know what?
The world isn't a box.
when there's a place that lets you breathe.
Find somewhere that's more blue sky than dead end.
A place that's yes, and. Not, no.
A place that values you.
Your constant stream of what ifs.
A place that values you because you're you.
Not some homogenized and pre-approved version of you.
Or forced into someone you're not.
A place of freedom--not confinement.
Of autonomy not automatons.
A place where people, ideas, enthusiasm, actions, advances
don't end up like everyone else.
place is yours to find.
With others --diverse, eclectic, nutty and brilliant.
Or maybe just you.
Maybe sometimes frustrating.
who work with clients, with each other, with the world.
To do good work.
To bring better products to market faster.
To bring better lives to more people.
To bring advancements.
To obliterate stagnation.
To push and fight and learn and laugh.
And to come in tomorrow and do it again.
And to grow and grow and grow.
But this is bigger than that.
This is about doing something more important.
Pushing full-force against the usual.
Saying NO to the status quo.
This is about destroying that old acquaintance.
That old box.
And imagining the future.
even more important than imagining it.
It's making it.