Friday, October 26, 2007
A leaf-blower in a wind storm.
Late this morning it was very windy in New York, with gusts up to 30 mph. I was out in the park with my dog and I came upon two park workers who were blowing leaves into a pile with their leaf-blowers and a nano-second later, the wind would scatter all those collected leaves to the--er--wind.
That got me thinking about the state of the advertising industry and how traditional agencies, to me, are like the leaf blowers I saw, and the wind itself is like what's happening in the world. Maybe that's obtuse, but what I mean is it seems to me that adherence to traditional advertising is fighting something as inexorable as continental drift, the rotation of the planets or the law of entropy. TV isn't over, but the tv-centric universe is gone. If you don't buy this, you're a leaf-blower in a tornado.
Posted by George Tannenbaum at 8:47 PM