Saturday, October 20, 2007
Oh my God. Every four minutes, it's interrupted by a Papa John's commercial.
The quotation above is from daughter Hannah who is attempting to watch an episode of Heroes on nbc.com.
NBC, as it hemorrhages young viewers, has decided to pull its downloadable shows off of iTunes and offer them "free" on their own site. The rub is the insipid inundation of spots.
"Damn the customer, full steam ahead" is the mantra of the old-line. Whether it's calcified networks or ossified agencies. Shove commercials they hate down their throats.
My kid isn't dumb and she isn't alone. Eventually she will find another way to watch Heroes. She holds nothing but disdain for NBC, unless it is the belief that they are utterly irrelevant.
Posted by George Tannenbaum at 9:56 AM