Thursday, October 25, 2007

An observation.

I've looked on a dozen or so traditional agency sites over the last few days.
Goodby (www.gspsf.com)has the only one that shows its creative portfolio by leading off with interactive. There is no silo discrimination in evidence. They also do consistently the best work in America, if not the world. Even as they grow larger. Do you think there's a correlation?

1 comment:

dawife said...

Shocking how little attention agencies pay to the image they portray online. Don't they know that more clients and potential employees are likely to see their online persona than the inside of their offices? Lately I've been so annoyed at how lacking sites are with information, basics phone numbers and even bios of sr management.
And this is such an easy and great way to show off what they can do.