Wednesday, December 5, 2007

Nattering nabobs of positivism.


Perhaps this is an understatement or maybe it's an overstatement, but it seems to me that there is one giant fundamental difference between account people and creative people.

Account people consider it a good day when they've had a good meeting. Creative people don't give a rat's arse about the meeting, so long as producing something good comes from it.

I've just gotten out of a rousing client meeting--prelude to another meeting with the largest of all client cheeses tomorrow. Those around me are high-fiving. We've had a good meeting.

But so far, we've sold fuck all.

Remember that.

3 comments:

Tore Claesson said...

i don't even know what they mean by a good meeting that is a meeting that is not decididng anythng. harmless social gathering might be a better descritpion.

george tannenbaum said...

except social gatherings are rarely harmless. that's why they call them social diseases.

Ad Broad, oldest working writer in advertising said...

Good point. Exulting over good meeting is like conning yourself into believing that doing your email is actually being productive.