Tuesday, November 11, 2008
I meant to put this in powerpoint.
Will somebody please tell me differently?
Is there an agency anywhere--anywhere--that spends as much time creating work as it spends creating decks?
SFX: ONE HAND CLAPPING.
I didn't think so.
That being said, for now on creative girls and boys, I propose just running the deck. No, I'm serious. A 30-second spot should accommodate about four slides, so a campaign of six spots will get you through about 24-pages. OK, I know that ain't ideal--24 pages is only about 1/4 the length of most decks, but that, friends, is why we supplement out broadcast efforts with a robust print campaign. Imagine an eight-page insert which contains the entire deck, plus a "call to action" that sends you to our website where you can download the entire presentation--in color!
Now you're saying Ad Aged is being stupid. "Decks aren't 'customer facing.'" Well, if that's the case and we're in the customer communications business, why does decksturbation dominate our days and nights?
So maybe it all comes down to this--some Seth Godin/Malcolm Gladwell-esque pronouncement. Advertising is dead. Deckvertising has replaced it.
Posted by George Tannenbaum at 7:31 AM