Tuesday, November 25, 2008
Introducing a new geo- demo- and psycho- graphic category.
My wife and I called in dead this morning, fired up the Lamborghini and took a trip to the country. We drove about two hours north of the city, got off the highway and made our way to our destination.
Now, I'll admit I have a less than charitable view of the ex-urbs. The teeth seem bad, the goiters ready to burst and the general populace seem a little broad in the beam. We drove down the main drag in a small burg and I saw a bar with a neon sign on top, "Exotic Dancers," it said. I wondered, what kind of exotic dancers do you get in a town called Sloatsburg?
It was then that it hit me.
There's the Sun Belt, the Borscht Belt, the Snow Belt, the Rust Belt. But bi-coastal ad-guys like me-self don't live in such places. We live in something I have now officially dubbed "the Svelte Belt." It's a land inhabited by the fairly wealthy, fairly educated and, of course, the fairly fit.
It's not a bit like America.
Posted by George Tannenbaum at 9:46 PM