Thursday, April 7, 2011

Three wishes.

I've got a big meeting today. It could be the culmination of literally nine months work. Here's to the work going well.

I wish people would stop calling the work "my work." You in account, in planning, in media had every opportunity to influence me and the creative. Calling the work "my work" misses the point of why we supposedly work together. It also puts all the responsibility--which should be shared--only on me.

I wish the client would understand that, too. The work, at this point, is a shared product of outputs and influences.

I wish people would stop asking me if I was going to sell something today. At this point in the work's life-cycle, it should already be sold.

1 comment:

Hannah said...

are you going to sell something today?