Friday, September 26, 2014

We know what's right and we do what's wrong.

This week a 20-year-old memo from David Abbott has been making its way through my Facebook and LinkedIn feeds. It's about the pernicious tendency of agencies to "gang bang" and the negative effects of such behavior.

What makes Abbott's memo great is that he lays it all out, eloquently, in one place. The browbeating, the lack of ownership, the lack of confidence, and the lack of relationship with the client--all of which lead to gang-banging, which leads to sub-par work.

You can find Abbott's opus on Ben Kay's surpassing blog, here.

What strikes me most about Abbott's memo is that most 23-year-old juniors could have written the same thing. Assuming, that is, they can write.

We all know about the negative effects of lack of ownership. Isn't that why the Soviet Union fell?

We all know that time matters.

We all know how foolish it is to spend nights and weekends writing 50 commercials to get one.

We all know these things.

Even the heads of the holding companies know these things--even if they're really insurance salesmen or accountants in real life.

We all know these things.

Yet we do the opposite.

We say, this time's the exception. Or in today's digital world things are different.

We find some excuse. Concoct being a better word than find.

Just like we find some reason to lower our prices so much that we can't reasonably do a good job for our clients.

Or we find some reason not to say "no," not to fight for what we believe in.

We know what's right. We do what's wrong.


No comments: