Friday, May 10, 2019

The first-ever edition of...


Friday Morning Stir
May10, 2019 - 10:00 AMComment

A roundup of industry news from around the web.

-A major consumer packaged goods company has hired a New York consultancy to further decrease their level of creativity and depress their formerly robust sales.

-A new study finds that cause marketing is one of three or four-hundred engagement tactics that delivers no commercial value.
-The Block Chain Network has issued a 734-page report on the efficacy of Block Chain. Download here.
-An award-winning creative agency promises, “We can be just as boring as a consultancy.”
-People you’ve never heard of have been hired by an agency you’ve never heard of to work for a brand you never heard of. For money you wouldn’t consider.
-The Saskatchewan Tourism review has come down to sixty-four agencies, including 19 incumbents.

Kool Aid is increasing its sponsorship of multiple programs on the Suicide Network.

“You Can’t Spell Nice without Nicotine.” Kid-friendly "Nic-o-Toon," branded-content by e-cig maker JUUL. See here.

-The only things ever worth reading are always behind a paywall.

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