Friday, August 15, 2008

Good copy.

I found this on a coaster in a "pub" in Melbourne. It's the best copy I've read since Ed McCabe hung up his Selectric.

It's for James Squire beer whose tagline is "Never forsake flavour."

Here it goes: "Soon after his arrival as a convict on the First Fleet, James Squire was caught stealing supplies to brew Australia's first beer. The result was so palatable, the colony's ranking officers only gave him 150 lashes. After fathering eleven children and working his way up from convict to publican and landowner, Squire established his brewery and the Malting Shovel Tavern on the banks of the Parramatta River. In his name we brew on to this day."

Information, a story and a pretty good beer.

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