Some years ago, I was the ECD of one of the world's larger interactive shops. A greviously serious place that believed in boring people into customer-hood. As an antidote to all that gravity, I proposed that we use the ever-so-common phrase "click to play" as our mantra.
Today running back to the office from an invidious mix, I saw the sign above. Those seem like words an agency could live by.
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