Thursday, May 3, 2012

An operating principle.

One of the things I was always taught is that as a writer you should repeatedly ask yourself a simple question: Who the hell cares?

If your copy has points in it that satisfy no one but the client, that is if no one cares, you should fight ardently to take that copy out.

If no one cares, what's the point of having the copy in there?

Who the hell cares? as an operating principle for writing is pretty good.

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