The recently concluded and deluded Cannes Mess-tival of Technology might just as well have been as Hollywood-style hype premiere for some trillion-dollar blockbuster some studio or another is banking on. The news was all AI, all the time. Though I challenge anyone to tell me one, just one time, they saw something as spectacular and wonderful as a scene like this coming from AI. Or if, honestly now, they think they ever will.
When have you read a line of prose, an email subject line, a couplet of poetry, a commercial, a politicians speech, a customer 'service' bot, copy on the box of corn flakes written by a machine that has anything close to that drama, skill, perspicacity and humanity.
What's happening is very simple.
It starts with this fact, reported in the June 15th edition of The Economist.
In other words, giant corporations and their private equity enablers (think Medellin-cartel but on Wall Street) have invested trillions into the efficacy, utility, safety and 'inevitability' of AI. The results to date, in terms of efficiencies gained, money saved, advances realized, profits 'earned' have been non-existent. But the doyens of dollars have invested too much to let it flounder, fail or even develop on a natural timeline. What you're seeing now is a "cramming of AI" down our collective thoraxes.
It's thirty-million million dollars. ie 30,000,000 x 1,000,000.
That means out of every four people in California, three could be millionaire for what is being spent on AI.
This all reminds me of one of those colossal Broadway failures. They've spent millions on the script, on the sets, on the actors, on the hype, on the theater.
It doesn't matter that it stinks to high-hell.
They've spent the money.
They'll tell you it's great.
They'll tell you it's great.
It's like a $3,000,000,000,000 Prime Day.
They've spent $1,000,000,000,000 telling you how great the deals are. They've hotted you up like a teenager about to have sex for the first time.
They've spent $1,000,000,000,000 telling you how great the deals are. They've hotted you up like a teenager about to have sex for the first time.
Today when the 'news' talks about a new movie, they no longer mention the reviews. They don't compare it to "Citizen Kane," or "Battleship Potemkin," or "Vertigo," or even "The Incredible Mr. Limpet." They tell you its opening box office.
Because that's what worries the people behind the movies. The money. Not the value of what they made.
The value of their investment.
And will they get the all-important ROI.
It seems half my LinkedIn-feed has taken the "taste of the addictive drug." All I've seen so far is machine-made plasticine jiggling and drivel acting.
Force-feeding is what's happening.
It's not good for your digestion.
It's not good for your digestion.
This is not the ad business.
This is something different.
This is something different.
It is certainly not progress.
No comments:
Post a Comment