I Don't Care.

Since the rise of trumpism aka the descent of humanity, I've been quick to notice how the corruption of amerikkka and the corruption of the holding-company dominated ad industry look shockingly similar.

I can sum up their similarities in a simple sentence.

Neither amerikkka nor the ad industry are any long reality-based.

All the numbers are false.

Everything is a lie.

All accolades and measurement are falsehoods.

Don't believe anything you read.

The only ones who will get out alive from either entity are the ones at the top who will likely die with billions or hundreds of millions before any regulatory body or investigative organ (they've all been destroyed) ever catches up with them.

A perfect example of this macro-cosmic deceit is trump, for instance, proclaiming amerikkka the hottest nation ever, when hundreds of millions of people are living paycheck to paycheck. Or the ad industry selling itself to the ad industry and then firing everyone in the ad industry while accepting a trophy and a nine-digit payout and calling yourself network of the year.

We are living in an empire of illusion.

When we unbleary our eyes, what we see won't be pretty.

Here's what got this post going.

Again, this is reductive.

Boiled down.

Clear.

The 97 text messages I get every day from political candidates or their "party," asking me for money. Pretending to be my friend and asking me for money. Using my phone number without my permission to ask me for money.

This morning I read a very sad article in The New York Times about poor people.

It seemed like something John Dos Passos or John Steinbeck might have written 90 years ago as the great depression unfurled.

Read the whole article here.

Part of my strength as a human (if that's what I am) is my naïveté. I believe politics can make things better. I believe advertising can make things better. I believe they're each supposed to be a force for good. For hearing people and responding to their needs.

I don't see companies telling people how they're helping them. How 

they're making middle seats larger, customer service better, and providing an alternative to "shrinkflation."

There's very little in advertising of what a company does for you any more. It's all about companies working to get your money and more and more of it for less and less in return.

In politics too.

There's nothing about helping people.

It's all what I can do for them.

And do it now.

Or else.

There's no empathy anywhere.

That's another similarity.

And you're left with the feeling that in an entire country and an entire industry, there's not one decent human being left.

Just brands and politicians trying to bogo you to death.

We used to care. And then say, here's how we'll help.

Now we beg. And then say, here's what you can do for us.